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The influence of price, brand, and store on Turkish women's purchase intention in cosmetics market
(International Balkan Univercity, 2020)
The cosmetics industry is one of the fastest growing industries both in developed and developing countries. Consumers, especially the youngsters, tend to follow the fashion trend by buying premium foreign products designed ...
Endüstriyel pazarlarda satış temsilcilerinin sosyal medya kullanımı: müşteri yönelimi, uyum sağlayıcı satış davranışları ve satış performansı ilişkisi
(İntaç Eğitim Danışmanlık Organizasyon Araştırma İnşaat Sanayi ve Tic. Ltd. Şti., 2021)
In industrial markets, sales representatives usually play the most important role in the relationships that businesses establish with their customers. Sales representatives represent their customers in in-house processes ...
SMS promotion effects on consumer behaviour: A turkish case
Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing ...