Determining the importance of inter organizational factors influencing cooperation of Iranian companies in the insurance industry
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CitationZamani, A. ve Rahmanseresht, H. (2019). Determining the importance of inter organizational factors influencing cooperation of Iranian companies in the insurance industry. International Congress on Business and Marketing. s. 250-263.
By increasing the penetration rate of insurance on one hand and the increased number of Iranian insurance companies, on the other hand, the structure of the insurance industry in Iran has been changed. These changes affect the quality and quantity of insurance company’s services. Furthermore, in recent years, there have been broad sanctions against Iran imposed by western countries that the insurance industry is also part of them. Iranian companies tried to use cooperation to decrease the malicious effect of sanctions. However, if they want to have successful cooperation between companies necessitates considering conditions. Based on the literature some of these conditions are related to the external environment of companies such as government regulations, macroeconomic stability, registering intellectual property rights, and social capital; and some of these conditions are subject to internal factors of companies. In this study, we tried to identify effective organizational factors. Also, we studied the status of insurance companies at each of these factors. The results show that the elements: The insurance company's strategy, culture, the organizational structure of insurance companies and their business processes of insurance companies influence cooperation between insurance companies and preparation of employees plays no role in cooperation between these companies.
SourceInternational Congress on Business and Marketing
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