The world wide web as media for public relations: a case study of organizations’ use of the internet in Turkey
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CitationKırdar, Y. ve Demir, F. O. (2005). The world wide web as media for public relations: a case study of organizations’ use of the internet in Turkey. Review Of Social, Economic and Business Studies. 7(8), s. 135-150.
Public relations, internet, controllable messages, web.The transfer of online communications to public relations has also made an impact on the manners of public relations experts’ information transfer for the target group. As the sole means of mass media that can send controllable messages, web has increased its importance in the field of public relations. By means of web, public relations experts can determine what will be said and when, how and who a thing will be said to. This study covering the Web sites as controllable means of public relations examines institutional messages and the manner of institutional communication found in web sites. This examination is carried out according to five essential criteria that are made up of institutional identity information, transparency, social services, two-way communication and direct media connections. Finally, although important steps have been taken on the way to “giving institutional information” of web sites regarding organizations in Turkey, it can be said that more efforts are needed to be transparent and interactive.
SourceReview Of Social, Economic and Business Studies
- Makale Koleksiyonu 
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