Corporate communication in large-scale organizations in Turkey: Structure and responsibilities
CitationYavuz Görkem, Ş. (2014). Corporate communication in large-scale organizations in Turkey: Structure and responsibilities. Public Relations Review, Elsevier. 40(5), s. 859-861.
The current investigation aimed to gather data about how communication is structured in large-scale organizations, which departments are seen as part of corporate communication and what practitioners’ perceptions are about the structure and responsibilities of corporate communication departments. Data were gathered from 51 large-scale organizations and 122 practitioners in Turkey via a questionnaire.
SourcePublic Relations Review
- Makale Koleksiyonu