How does Xiaomi Company interact with their customers? A unique business model in China market
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
China is a very unique market. Many foreign brands try to get familiar with this ancient monster, but it is not an easy thing to conquer the cultural differences. Xiaomı is not only a master of China market insights, but is also the pioneer of China digital marketing. This research is going to understand Xiaomi's strategy to help people absorb different knowledge from the China market. This research will be based on case study methods. Established in 2010, Xiaomi is a young cellphone device company...
Açıklama
Anahtar Kelimeler
China market, China digital marketing, Xiaomi Company, Company communication
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Shiau, Y. (2014). How does Xiaomi Company interact with their customers? A unique business model in China market. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (48-48 ss.). İstanbul: Maltepe Üniversitesi.
