Rakhimova, GulchekhraKüçük, BurakUğur, Merve2024-07-122024-07-122014Rakhimova, G. (2014). Should you invest in Baltics? B2B logistics opportunities in Latvia: PESTLE and SWOT analyses for your next investment decision. Küçük, B. ve Uğur, M. (ed.). 2014 Istanbul International Economics and Administrative Sciences Student Congress içinde (16-16 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-63-5https://hdl.handle.net/20.500.12415/5551ln today's stringent economic conditions, investors are willing to discover and cultivate new logistics markets in Northern Europe, with a particular interest in Baltic region. ln fact, opportunity set of the Ballic States includes but not limited to land-based and maritime supply chain solutions, strategic location, developed distribution network with Russia and CIS countries and access to the border-free Schengen zone. Since a competitive advantage is at the center of most investment decisions, there is a room for up-to-date marketing research in B2B supply chain network. This paper is aimed to analyze the current state of logistics industry...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessLogisticsLogistics marketsSupply chain networkDeveloped distribution networkConference Object1616