Simion, Laura CristescuKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Simion, L.C. (2014). Social media strategies. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (49-49 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5585The aim of this study will be to explore and identify the strategies of Social Media (SM) regarding the bound between normal persons which became modeIs ("YouTube gurus") for the large audience by sharing their life experiences and their advice. According to the literature based on the tactics used in election campaigns. there were hypothesis launched concerning the strategies of Social Media: intormativity strategy, connectivity strategy, participatory sIrategy, mobilization strategy and the interactivity strategy. ln order to achieve the purpose of this memoir, l will be observing on a pre-set period of time the manner in which the two sides communicate with the use of Social Media...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessSocial mediaSocial media strategiesIntormativity strategyConnectivity strategyConference Object4949