Güner, SametCoşkun, ErmanTanyaş, MehmetBamyacı, Muhammed2024-07-122024-07-122010Güner, S. ve Coşkun, E. (2010). The role of customer choices in green supply chain management: an empirical study in sakarya region. VIII. International Logistics & Supply Chain Congress 4th-5th November 2010: ´´Trade and Freight: From Soil Consumer´´. Maltepe Üniversitesi. s. 65-73.https://hdl.handle.net/20.500.12415/4911There are numerous studies that have revealed that the green practices would increase or decrease the competitive advantage of firms. However, the general assumption is that the green initiativies results with a cost increase (at least at the beginning). Beyond the cost increase, green initiatives can lead the emergence of some changes in their ongoing structures...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessEnvironmentalismGreen supply chain managementPressure groupsBook Part7365