Serttaş, UğurKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Serttaş, U. (2014). Video games and participation. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (46-46 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5594Gamers as creators and Moditication as Tv gradually became available to the masses, audience studies have occupied an important space in social sciences, There have been different propositions on whether the audience is a passive or an active consumer. McLuhan, for instance, evaluated mass communication media under two categories as hot and cool, according to its allowance in participation. For him, TV was a cool media as it allowed less participa|ion. Members of the British Birmingham School, on the other hand, studied Tv audiences, rather than TV as a medium, and published works that indicates TV audiences are not passive consumers...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessVideo gamesCommunication mediaTV audiencesActive/passive audienceConference Object4646