Bayarcelik, Ebru BeyzaTasel, FulyaApak, SinanApak, SinanOzsahin, M2024-07-122024-07-1220141877-042810.1016/j.sbspro.2014.09.032https://dx.doi.org/10.1016/j.sbspro.2014.09.032https://hdl.handle.net/20.500.12415/894510th International Strategic Management Conference -- JUN 19-21, 2014 -- Rome, ITALYSMEs are the essential elements of the economy which is responsible for driving innovation and competition in many economic sectors. To be a competitor in such economies those SMEs should support strategic management decisions successfully. The problem could be in decision phase according to market conditions with many external and internal factors. To cope with ambiguity executives have to consider appropriate strategies. Due to this difficult and time consuming evaluation process, this paper is focusing on determining to find some case-based strategic innovation success factors. A decision making approach is adopted to effectively evaluate those strategic innovation factors. (C) 2014 The Authors. Published by Elsevier Ltd.eninfo:eu-repo/semantics/openAccessSmall Medium EnterprisesDecision MakingInnovationConference Object211202150WOS:000346089700022N/A