Özdemir, Semih AnılKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Özdemir, S.A. (2014). Promoting events with digital marketing tools. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (37-37 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5607Social media networks have become a big opportunity for businesses to market their products and connect with their customers, with methods that have been developed through the use of online tools. ln this presentation, l will examine this relationship between digital marketing, social media and events. Brands can use social media to promote and organize successful events...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessDigital marketingDigital promotionEvent promotionSocial media networkConference Object3737