Bai, YijiaoKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Bai, Y. (2014). Analysis of we chat as empathic marketing mode. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (11-11 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5572There is an undeniable truth among Chinese mobile phone users that Wechat, an universal text and voice messaging application developed by Tencent Holdings Limıted has influenced individual behavior thoroughly but silently. Partly due to the user-friendly interface, flexible chatting ways and no communication cost, WeChat overturned the traditional dominant position of China Mobile Communications. china Telecom and china unicom as well, Besides, instead of post news and advertisements like chinese Twitter "weibo" which lack of in-depth interactivity while exposed to censorshıp...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessWechatMarketingChatting applicationConference Object1111