Gu, TianchengKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Gu, T. (2014). Digital and social media's dynamics in the production of today's Chinese television program. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (25-25 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5599Digital and social media play in today's societies a fundamental role for the television production, especially for the reality shows, Based on Chinese reality shows researches, considering social media involvement and interactivity, this research invesIigates the TV program "The Voice of China Season 2" and its unique digital dissemination way and formidable promoted system based on social media. "The Voice of China" is broadcasted by Zhejiang Satellite TV broadcast and produced by Canxing televisıon producing company owned by Satellite Television Asian Region Ltd. (an Asian TV service owned by News Corp, purchased by Murdoch)...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessChinese television programsDigital and social mediaSocial media and televisionConference Object2525