Raja Ahmad, Raja NazrinM, ZakariaIsa, Mohd Husba2024-07-122024-07-122013Raja Ahmad, R. Z., M, Zakaria, ve Isa, M. H. (2013). The art of storytelling used in promoting tourism destinations: Malaysia Tales. Bowman, J. (ed.), 2013 İstanbul International Fine Arts Student Congress içinde (3-4 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-49-9https://hdl.handle.net/20.500.12415/5500Storytelling is perhaps one of the oldest forms of advertising and marketing in the world. During the Stone Age era, people told stories through drawings on the caves wall. Today in the globalizatlon era, storytelling has been developed and transformed significantly with the usage of lnformation and Communication Technolooy (lCT). The term Digital Storytelling (DsT) is used widely especially in developed countries to integrate cultural tourism (Qiongli 2006). Hence, the art of storytelling is significantly important particularly nowadays in order to attract the market...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessThe art of storytellingPromoting tourismMalaysiaConference Object43