Kehinde, OluseyiKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Kehinde, O. (2014). Media, interactivity and participation. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (31-31 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5587New media has had a signiticant effect on the way media relations are conducted between journalists, PR and social media practitioners. Firstly, the sophistication of technology, such as email. personal digital assistants, Facebook, Twitter and cell phones, has improved the 'connectivity' between the media world. Tench and Yeomans (2006:22) believe the dynamic nature of online journalism - in which consumers want news on demand 24/7- has meant that journalists are under more pressure to meet increasing deadlines. There are also instances where journalists have had to change the way they gather information (Theaker 2004: 152), This presentation analyses the effect that new media is having on the relationships between PR practitioners...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessMediaMedia relationsMedia interactionslnteractivityConference Object3131