Shiau, Yu-TinKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Shiau, Y. (2014). How does Xiaomi Company interact with their customers? A unique business model in China market. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (48-48 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5603China is a very unique market. Many foreign brands try to get familiar with this ancient monster, but it is not an easy thing to conquer the cultural differences. Xiaomı is not only a master of China market insights, but is also the pioneer of China digital marketing. This research is going to understand Xiaomi's strategy to help people absorb different knowledge from the China market. This research will be based on case study methods. Established in 2010, Xiaomi is a young cellphone device company...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessChina marketChina digital marketingXiaomi CompanyCompany communicationConference Object4848