Apak, SinanBayarçelik, EbruTaşel, Fulya2024-07-122024-07-1220192147-80822651-539310.14514/BYK.m.26515393.2019.sp/64-85https://doi.org/10.14514/BYK.m.26515393.2019.sp/64-85https://search.trdizin.gov.tr/yayin/detay/355208https://hdl.handle.net/20.500.12415/9549The emergence and development of the fourth industrial revolution affects production systems.This new revolution also has an impact on logistics, which has a direct relationship withproduction. Organizations give importance on innovation, technological change and productdifferentiation to compete with their rivals. Innovativeness creates better understanding ofcustomer needs and wants, catch up their rivals and become more proactive in seeking the marketopportunities for organizations. Therefore, improving logistics services using innovations canhelp improving strong customer relationships, derive barriers to competition, increase customerloyalty, change costs and conduct market activities more effectively. In this context, theobjective of this study is to prioritize the innovation factors in logistics industry using a pairwisecomprehensive method named Analytic Network Process (ANP). This model is proposed todefine a ranking between selected criteria for innovation based decisions. This methodologydemonstrates, which criteria has the most important role in the innovation processes.eninfo:eu-repo/semantics/openAccessPRIORITIZING INNOVATION FACTORS BY USING ANALYTIC NETWORK PROCESSArticle851643552081