Rwaished, Randa IyadKarakulakoğlu, Selva ErsözScifo, Salvatore2024-07-122024-07-122014Rwaished, R.I. (2014). To what extent does social media marketing and advertising affect the targeted audiences in the UAE? Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (45-45 ss.). İstanbul: Maltepe Üniversitesi.978-975-6760-59-8https://hdl.handle.net/20.500.12415/5576Social media is a constantly growing phenomenon that is being used by millions of people of different age groups worldwide. This increased usage of social media has caught the eyes of advertisers and marketers and lead them to use it as a new tool to reach out to their consumers. This research paper discusses to what extent does social media marketing and advertising affect the targeted audience in the UAE. The aim of this study is to determine whether or not social media advertising and marketing is as influential and effective as in other countries such as the US...enAttribution-NonCommercial-NoDerivs 3.0 United Statesinfo:eu-repo/semantics/openAccessSocial mediaSocial media marketingEffects of advertisingBusiness communicationConference Object4545