Browsing by Author "M, Zakaria"
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The art of storytelling used in promoting tourism destinations: Malaysia Tales
Raja Ahmad, Raja Nazrin; M, Zakaria; Isa, Mohd Husba (Maltepe Üniversitesi, 2013)Storytelling is perhaps one of the oldest forms of advertising and marketing in the world. During the Stone Age era, people told stories through drawings on the caves wall. Today in the globalizatlon era, storytelling ...