Browsing by Author "Düzgün, Fehim"
Now showing items 1-4 of 4
-
The effect of promoter incentive to the smartphone sales in retail chains: A turkish case
Düzgün, Fehim; Yamamoto Telli, Gonca (Hilaris, 2016)Mobile Phone market is getting more aggressive and competitive. Smartphone brands are looking for a way to increase their sales, especially in retail business where competition getting tough day by day. Therefore, ... -
The effect of travel incentive to sales person performance in corporate channel
Düzgün, Fehim; Telli, Eda; Telli, Gonca (Maltepe Üniversitesi, 2019)Sales persons in corporate channel are responsible for selling the products and services to companies. They visit companies and improve relationship to convince them to buy products. Mostly these are white collar employees ... -
Sales effect of product positioning on average sales price level in Turkey smartphone market
Düzgün, Fehim; Telli Yamamoto, Gonca (Maltepe Üniversitesi, 2018)Product positioning is an important part of a marketing plan. Positioning is also one of the critical elements for brand awareness and perception. Brands should make right product positioning for an effective product launch ... -
SMS promotion effects on consumer behaviour: A turkish case
Düzgün, Fehim; Yamamoto Telli, Gonca (Hilaris, 2017)Mobile phones brought rapid, extensive, and personal communication to our lives. Parallel to Mobile phone development, Marketers started to consider mobile phone as a marketing tool to reach their consumers. SMS marketing ...
