Browsing Makale Koleksiyonu by Access Type "info:eu-repo/semantics/closedAccess"

Now showing items 1-2 of 2

Children in family purchase decision-making: Children's role in food product purchases from mothers' point of view

Ülger, Gürdal; Ülger, Billur (2012)

With a focus on children's influence on family purchase decisions, this study considers whether demographic differences such as age and family composition have a considerable influence over the type of behavior adopted by ...
Deepening Knowledge on volunteers using a marketing perspective: segmenting Turkish volunteers according to their motivationsk

Demir, Filiz; Kireçci, Ayşe Nil; Yavuz Görkem, Şenay (SAGE Publications, 2020)

A steady increase in the marketing-based managerial point of view by the third sector manifests itself when exploring the question of what motivates volunteers to make unpaid contributions to a nonprofit organization (NPO). ...