Browsing Uluslararası İşletme ve Pazarlama Kongresi by Language "eng"
Now showing items 21-40 of 40
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The impact of international carbon trade on carbon emission reduction
(Maltepe Üniversitesi, 2019)Climate change is a global problem whose global economic, environmental and social consequences. One of the most important factors causing climate change is the corbon emission. A global solution to reducing carbon emissions ... -
Importance of the enterprise's brand and image for implementation of this activity
(Maltepe Üniversitesi, 2018)The artcile considers the necessity of the formation of an effective image and brand for the successful work of the enterprise. The conditions of their formation, main actions and characteristics were introduced. It is ... -
Individual risk evaluation in automobile insurance using generalized linear models
(Maltepe Üniversitesi, 2018)Sigortacılık risklerin alınıp satıldığı finans dünyasında önemli bir uygulama alanıdır. Araç sigortası da ülkemizde sigortacılığın önemli bir bölümünü oluşturmaktadır. Sigorta kuruluşlarının satın alınan risklere bağlı ... -
Iran’s economy and Turkey - Iran economic relations in Khatami and Ahmadinejad periods
(Maltepe Üniversitesi, 2019)An in-depth analysis on Iran’s economy during Mohammad Khatami and Mahmoud Ahmadinejad’s periods of rule definitely require a focus on the power relations between the Sepah-e Pasdaran (Revolutionary Guards), Bonyad (F ... -
A literature review on green innovation and sustainable growth
(Maltepe Üniversitesi, 2018)To achieve sustainable growth environmental factors plays an important role. Environmental issues are very important for consumers, companies and also for countries. Companies are trying to achieve new improvements for ... -
Marketing tools of tourism products promotion
(Maltepe Üniversitesi, 2019)One of the most important tasks of marketing is creating demand and sales promotion in order to increase sales, improve the efficiency and profitability of the market. Modern marketing tools more than developing a good ... -
Mathematical modeling of efficiency evaluation of enterprises`s export-import activity in Ukraine
(Maltepe Üniversitesi, 2019)The problem solution of the effectiveness of export-import activities is relevant for all enterprises entering the external market. Assessment as a management function involves the description of an object in the economy ... -
Mathematical tools for monitoring export-import capacity of Ukrainian industrial enterprises
(Maltepe Üniversitesi, 2018)Efficiency of using export-import potential depends on well-running operating system. Monitoring also takes a great part in operating system of institution's export-import potential because the results of its work provide ... -
Modeling of the influence of office design for its profitability
(Maltepe Üniversitesi, 2019)The article deals with the influence of the office interior on the productivity of workers and the profitability of Ukrainian enterprises. Low productivity has become a problem that almost always worries Ukrainian ... -
Optimizing warehouse layout
(Maltepe Üniversitesi, 2018)In the competitive environment, warehouse design and optimization is very important for firm's profitability. In this study, a combined approach has been suggested for a chemical material warehouse. The warehouse has been ... -
Overcoming the problems of forced labour migration in the context of a new paradigm of international economic relations
(Maltepe Üniversitesi, 2018)Public governance must ensure the sustainable functioning of economic complexes and support the decent level of socio-economic development. Today in Ukraine, as in other Eastern European countries with similar socio-economics ... -
Reinventing business for positive impact:A preliminary look at B corps
(Maltepe Üniversitesi, 2018)The concept of "benefit corporation" has emerged as a new form of organizaton that combines aspirations of for-profit organizations. Companies that wish to use besuiness for doing good voluntarily apply for a B Corp ... -
The relationship between international trade and financial performance
(Maltepe Üniversitesi, 2018)In today's global environment, companies are trying to increase their competencies in international environment because of the high competition both in domestic and international market. Therefore, international trade plays ... -
A research on preference of kitchen design according to demographic characteristics of individuals
(Maltepe Üniversitesi, 2018)Kitchen is one of the most important areas of residences. This area is an area where cooking and eating are provided as well as pleasant conversations with friends and also is a communication center of family members and ... -
Research on the effects of generation Z generative characteristics on 21st Century business strategies
(Maltepe Üniversitesi, 2019)The Z generation, composed of individuals born in 1990’s who are fast learners intertwined with technology, draws our attention to their aptitude to adjust to the new knowledge and pace of time. They grow in the ... -
Sales effect of product positioning on average sales price level in Turkey smartphone market
(Maltepe Üniversitesi, 2018)Product positioning is an important part of a marketing plan. Positioning is also one of the critical elements for brand awareness and perception. Brands should make right product positioning for an effective product launch ... -
The state of cooperation in the field of educational tourism between Ukraine and Kazakhstan
(Maltepe Üniversitesi, 2018)Ukraine and Kazakhstan have a long history of partnership in many spheres – economics, culture, and politics. Countries have common interests in various fields. The main current directions were established by the Action ... -
Sustainable marketing under the influence of the sustainable development goals of the UN for 2030
(Maltepe Üniversitesi, 2018)This article describes the concept of stable marketing, the goal of stable development. Examples of the introduction of sustainable marketing in the production of goods and services are given. The main trends of development ... -
Towards a better understanding of immigrant entrepreneuership
(Maltepe Üniversitesi, 2018)The growing number and importance of immigrants, and particularly immigrant entrepreneurs (IEs), deserves more attention from intenational business practitioners and scholars. Their integration within western host countries ... -
Using gamification in wearables and m-health applications to maximize customer engagement
(Maltepe Üniversitesi, 2019)This paper aims to investigate the relationship between self-determination motives called as autonomy, competency, relatedness and customer engagement, and test whether they are mediated by gamified wearables and mHealth ...
