Factors influencing consumer behaviour management
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CitationLepeyko, T., Sandal, J. U. ve Omarov, E. (2018). Factors influencing consumer behaviour management. International Congress on Business and Marketing. s. 195-211.
Since the early stages of market exchange development, traders learned and could understand their consumers in the process of constant communication with them. Current scale of markets and economy have significantly complicated the interaction between seller and buyer and the only way out is coming from constant and thorough consumer research. The main task of any commercial enterprise management is to research how consumers react to the different marketing incentives that enterprise can apply. The enterprise, which has figured out how consumers react to different product characteristics, prices and advertising, wiill have a huge advantage over competitors. That is the reason why both managers and scientists spend so much time researching the dependencies between the motivating factors implied by company's management and consumer responses.