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dc.contributor.authorLepeyko, Tetyana
dc.contributor.authorSandal, Jan-Urban
dc.contributor.authorOmarov, Elvin
dc.date.accessioned2020-01-28T06:12:54Z
dc.date.available2020-01-28T06:12:54Z
dc.date.issued2018en_US
dc.identifier.citationLepeyko, T., Sandal, J. U. ve Omarov, E. (2018). Factors influencing consumer behaviour management. International Congress on Business and Marketing. s. 195-211.en_US
dc.identifier.isbn978 - 605 - 2124 - 09-3
dc.identifier.urihttps://icbm.world/?lang=tr
dc.identifier.urihttps://hdl.handle.net/20.500.12415/4584
dc.description.abstractSince the early stages of market exchange development, traders learned and could understand their consumers in the process of constant communication with them. Current scale of markets and economy have significantly complicated the interaction between seller and buyer and the only way out is coming from constant and thorough consumer research. The main task of any commercial enterprise management is to research how consumers react to the different marketing incentives that enterprise can apply. The enterprise, which has figured out how consumers react to different product characteristics, prices and advertising, wiill have a huge advantage over competitors. That is the reason why both managers and scientists spend so much time researching the dependencies between the motivating factors implied by company's management and consumer responses.en_US
dc.language.isoengen_US
dc.publisherMaltepe Üniversitesien_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rightsCC0 1.0 Universal*
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.subjectConsumeren_US
dc.subjectConsumer behavioren_US
dc.subjectManagementen_US
dc.subjectPurchase decisionen_US
dc.titleFactors influencing consumer behaviour managementen_US
dc.typearticleen_US
dc.relation.journalInternational Congress on Business and Marketingen_US
dc.contributor.departmentMaltepe Üniversitesi, İşletme ve Yönetme Bilimleri Fakültesien_US
dc.authorid0000-0001-8667-509Xen_US
dc.authorid0000-0001-8072-0822en_US
dc.identifier.startpage195en_US
dc.identifier.endpage211en_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US


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