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Managing business change in digital management era
(Maltepe Üniversitesi, 2017) Avdiaj, Besnik; Ademi, Edmon
ln digital economy era, many elements are already digitized, from the fundamental processes linked to sales, accounting, logistics marketing to the use of artificial intelligence and most advanced robotic technologies. ln this way, the externaI and the internal environments of doing business have changed drastically. Digital management, as a modem concept presents a growing phenomenon and this comes as a result of economy digita|ization. Meanwhile we faced a necessity: the digitalization of enterprise internal processes. This has led to the definition of a new field ol management the digital one. And, with the constant changes, it has long since the so-called era of digital management is launched.