DSpace Arşivi :: by Yazar "Aldina Wijaya, Rani Melani" değerine göre listeleniyor

Listeleniyor 1 - 1 / 1

Digital marketing acceleration as the response towards pandemic and changes in consumer buying behaviour
(Maltepe Üniversitesi, 2021) Aldina Wijaya, Rani Melani
During Covid-19, people are encouraged to stay at home. The changes in people’s behavior affect the way they consume things. As the response towards the pandemic, companies or business owners need to accelerate and transform their marketing strategy into the digital platform and pay affention towards what people prioritize. This paper aims to know the positive side of pandemic towards effciency in business in terms of marketing and how companies need to adapt towards the new normal and consumer buying behavior. The method used for this paper is qualitative descriptive. Pandemic pushes companies to accelerate their digital marketing strategy to compete with competitors...