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Competing in the creative economy: managing intellectual capital and technology as a basis of innovation on entrepreneurship
(Maltepe Üniversitesi, 2016) Andini, Gita
Creative economy is a new economy concept supported by information and creativity. where ideas and stock of knowledge derived from Human Resources. Thus, today the concentration of industry has changed, it is no longer rely on supremacy in the field of industry, but already rely on the creative human resources that capable of intensifying information and creativity in an economic environment. The goal is to create sustainable development based on creativity that requires creative professionals who can transform ideas into goods or services as a sustainable competitive advantage. lntellectual capital offers a huge potential in the creation of sustainable competitive advantage. Good management of intellectual capital will foster creative professionals. This is the key innovation in the creative economy nowadays. lntellectual capital focused on two main points, which are human capital and intellectual assets. Both of these elements must be managed properly to create a superior value. Development of intellectual capital also cannot be set apart of technology development. Through good utilization of intellectual capital, it will affect the technology development created by an organization, and this is the basis for innovation within an organization.