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Rumah Karya (student entrepreneur marketing based on digital development)
(Maltepe Üniversitesi, 2017) Bahauddin, Muhammad; Reihansyah, Muhammad Naufal
Rumah Karya is a place that connects customers with the college student entrepreneurs based on digital marketing. The background of this idea is focused on the totaI Iabor force that is inversely proportional to the number of jobs in lndonesia. The existence of Rumah Karya is expected to increase the entrepreneurial capabilities of students, as what has been shown in entrepreneurship education in the curriculum of lndonesian lectures, and then the students can open their own jobs. Rumah Karya is designed as a smart phone application and website that contain student creative businesses throughout lndonesia, such as food, clothing, merchandise, etc. The website system is managed and fully protected by MENRISTEKDIKTI (Ministry of Research and Technology of College Directorate) as government agency in the education sector, so that the entrepreneur members of Rumah Karya are able to get the maximum profit from their businesses. This system will facilitate the process ot online purchase between buyers and college student entrepreneurs.