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Impact of innovation on the customer-supplier relationship within the supply chain
(Maltepe Üniversitesi, 2010) Elharouni, Fatine; Benmoussa, Rachid; Ouahman, Abdellah Ait
The ever-inreasing requirements of cunsomers; competitiveness and internatioalisation of markets, rising energy costs and production...Increasingly, factors require the enterprise to engage in approaches to innovation and callaboration...