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    Consumer behaviour and its change during the COVID-19
    (Maltepe Üniversitesi, 2021) Turmanidze, Khatuna
    In accordance with Michael R. Solomon (2006) “Consumer behaviour is defined as the process of decision making and physical activity involved in acquiring, evaluating, using and disposing of goods and services to satisfy needs and want”. As we know, everyone is di erent and this individuality is also reflected in their behaviour, in this case consumer behaviour. The latter is influenced by many factors. In our particular case, we will discuss the main reason - COVID-19. The COVID-19 has created both a medical and an economic crisis and changed User’s behavior. We also know that the market, which is a combination of user and seller, is still driven by the buyer who creates demand for different goods, which leads to its delivery...
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    Psychological impact of advertising on the behavior of the user
    (Maltepe Üniversitesi, 2019) Turmanidze, Khatuna
    Economics is a science that is constantly progressing and communicating with other sciences, including psychology. One of the subjects of studying economic research is just how people evaluate behavior in economic decision-making. Psychology is a science that explains the behavior of people, at the same time, it can not ignore the fact that psychology has a great influence on the economy. Consequently, the task of economic psychology is to use psychological theories and methods of influence to develop real economic world models and systems. It is different from economical science that the subject of his research is not only economic processes, but also people involved in it. There are three economic disciplines in which the convergence of economics and psychology is most noticeable. Knowledge of psychology in them is not appropriate, but especially required and necessary. These are: management, marketing, advertising. This article discusses the role of psychology in the economy, in particular, advertising - psychological impact on the behavior of consumers. In the era of modern information techniques advertising is dominant in all areas of public life and is one of the most powerful means of covert management of consumer audiences. Modern advertising has already impacted the values of the public system and, in particular, on every individual’s outlook. It unconsciously affects the human psychic, in a short period of time, it can cause some mood, emotional state and desire to act (Whether this advertisement is commercial, political or otherwise). In terms of scale and money turnover advertisements are already equaled with show-business (more than 400 billion dollars are spent on advertising every year), depending on the impact advertisements often compare to hypnosis. Due to the world reality of the issue, its discussion with Georgia is very interesting and relevant.