The influence of promotional activities on the economic decision making

Basit Öğe Kaydı
dc.authorid0000-0001-6419-2425en_US
dc.authorid0000-0002-8963-272Xen_US
dc.contributor.authorÖztopcu, Aslı
dc.contributor.authorKaraağaoğlu, Nuran
dc.date.accessioned2024-07-12T21:15:23Z
dc.date.available2024-07-12T21:15:23Z
dc.date.issued2016en_US
dc.departmentMeslek Yüksekokulları, Meslek Yüksekokuluen_US
dc.description.abstractBehavioral economics is one of the sub-disciplines discussed through the process of economic thought. It studies the economic decisions of the individuals under the influence of social, emotional and cognitive factors. According to the rational behavior theory in economics, it is discussed that, the individuals may show irrational behaviors in spite of the expectation of rational behaviors. Economics is a human focused social science. The studies held, illustrate that the human behaviors have to be evaluated with the psychological factors. The purpose of this study is to investigate the influence of sales efforts of the drug firms on the economic decision making. The data gathered by the questionnaire show that the marketing strategies influence the decision making behavior of individuals.en_US
dc.identifier.citationÖztopcu, A. ve Karaağaoğlu, N. (2016). The influence of promotional activities on the economic decision making. Journal of Human Sciences. 13(3), s. 4613-4626.en_US
dc.identifier.endpage4626en_US
dc.identifier.issn2458-9489
dc.identifier.issue3en_US
dc.identifier.startpage4613en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12415/4648
dc.identifier.volume13en_US
dc.language.isoenen_US
dc.publisherPlatform & workflow by OJS/PKPen_US
dc.relation.ispartofJournal of Human Sciencesen_US
dc.relation.isversionof10.14687/jhs.v13i3.3947en_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY01916
dc.subjectBehavioral economicsen_US
dc.subjectRational behavioren_US
dc.subjectEconomic choicesen_US
dc.subjectDecision makingen_US
dc.titleThe influence of promotional activities on the economic decision makingen_US
dc.typeArticle
dspace.entity.typePublication

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