Cathexis on face in catastrophe: Politeness in president duterte’s late-night public address “talk to the people on coronavirus disease 2019 (Covid-19)”

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dc.contributor.authorCaguisa, Rhovyc
dc.contributor.authorEra, Alleya
dc.contributor.authorLero, Omar James
dc.contributor.authorMaranon, Ma Gheia Arrianne
dc.contributor.authorMolina, Jannelle
dc.contributor.editorAltınoklu, Müge Neda
dc.contributor.editorAltınoklu, Müge Neda
dc.date.accessioned2024-07-12T21:58:52Z
dc.date.available2024-07-12T21:58:52Z
dc.date.issued2022en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractCOVID-19 poses huge hurdles for existing essential organizations. Keeping "face" in state crises is crucial since a crisis can harm a person's reputation, leading to broader concerns. With COVID-19, the populace expects President Duterte's administration to address their plans to combat the pandemic. Utilizing Brown and Levison's Politeness Theory, this study asks: Are President Rodrigo Duterte's late-night "Talk to the People on Coronavirus Disease 2019 (COVID-19)" and its synergy on crisis communication rhetoric evolving on politeness techniques? Operating on qualitative textual-pragmatic methodological design, one most trending COVID-19 Talk to the People Address identified by the PCOO was selected. A qualitative analysis of the textual tapestry was done based on positive and negative politeness strategies. The study identified themes like COVID-19 responses, NPA confabulation, Martial Law pre-emption, and power and responsibility expectations. "Apologize" was the most common negative politeness strategy while "notice, attend" and "offer, promise" were the most common positive politeness strategies. Study revealed that the populist public is pacified by Duterte's speech style, ranging from grand vows to attempts at transparency through admission and reasoning. A new kind of political rhetoric, with populist strategies, may emerge from his rhetorical speech act. More comparative analysis of President Duterte's speeches would add rigor to the study. Nevertheless, the findings of this study can be used to evaluate future political statements concerning future disasters, which in turn can be a basis for the development of crisis communication policies, programs, and methods. Other scholars may also use it to analyze various socio-political contexts.en_US
dc.identifier.citationCaguisa, R., Era, A., Lero, O.J., Maranon, M.G.A. ve Molina, J. (2022). Cathexis on face in catastrophe: Politeness in president duterte’s late-night public address “talk to the people on coronavirus disease 2019 (Covid-19)”. Altınoklu, M.N. ve Levent, O. (Ed.). Maltepe Üniversitesi İnsan ve Toplum Bilimleri Uluslararası Öğrenci Kongresi içinde (ss. 39). İstanbul: T.C. Maltepe Üniversitesi.en_US
dc.identifier.endpage39en_US
dc.identifier.isbn978-605-2124-61-1
dc.identifier.startpage39en_US
dc.identifier.urihttps://www.maltepe.edu.tr/muisc2022/
dc.identifier.urihttps://hdl.handle.net/20.500.12415/8859
dc.language.isoenen_US
dc.publisherT.C. Maltepe Üniversitesien_US
dc.relation.ispartofMaltepe Üniversitesi İnsan ve Toplum Bilimleri Uluslararası Öğrenci Kongresien_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKY08311
dc.subjectCrisis communicationen_US
dc.subjectCOVID-19en_US
dc.subjectPresident Duterteen_US
dc.subjectPoliteness Theoryen_US
dc.subjectRhetoricen_US
dc.titleCathexis on face in catastrophe: Politeness in president duterte’s late-night public address “talk to the people on coronavirus disease 2019 (Covid-19)”en_US
dc.typeConference Object
dspace.entity.typePublication

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