An evaluation of digital marketing applications in airline sector

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dc.authorid0000-0002-8963-272Xen_US
dc.authorid0000-0003-1072-7820en_US
dc.contributor.authorKaraağaoğlu, Nuran
dc.contributor.authorÇiçek, Meltem
dc.date.accessioned2024-07-12T21:15:19Z
dc.date.available2024-07-12T21:15:19Z
dc.date.issued2019en_US
dc.departmentMeslek Yüksekokulları, Meslek Yüksekokuluen_US
dc.description.abstractIn the age of digital transformation , enterprises use digital marketing practices effectively in order to increase customer loyalty considering customer relationship management, to create difference and to provide competitive advantage. The airway sector, where the acceleration is fast and the competition is high, aims to present fast and secure user experience and make the customer live a different traveler experience by using all technology and marketing related platforms. Research problem is that it is a necessity for airline brands to digitalize by utilizing the richness of technology and to offer digital applications to consumers at the local / global platform. The aim of this study is to investigate the digital marketing strategies of a number of national and international airway companies such as e-mail marketing, web marketing, social media marketing and mobile applications and to analyze the positioning of digital marketing applications. Because digital marketing is the leading actor of marketing and it is presented as the real throne of virtual world in the airway sector. For this reason, best practices from Turkey and abroad were analyzed in the context of the effect of digital marketing on the customer relations management by using descriptive method and screening method. The findings of the research shows that, by the changes in the customer expectations and demands, the airway companies try to use the digital marketing tools effectively. However, the usage of right strategy for digital management is important to make difference and compete in the airway sector.en_US
dc.identifier.citationKaraağaoğlu, N. ve Çiçek, M. (2019). An evaluation of digital marketing applications in airline sector. International Journal of Human Sciences, OJS/PKP. 16(2), s. 76-93.en_US
dc.identifier.endpage93en_US
dc.identifier.issn2458-9489
dc.identifier.issue2en_US
dc.identifier.startpage76en_US
dc.identifier.urihttps://j-humansciences.com/ojs/index.php/IJHS/article/view/5661
dc.identifier.urihttps://hdl.handle.net/20.500.12415/4633
dc.identifier.volume16en_US
dc.institutionauthorKaraağaoğlu, Nuran
dc.institutionauthorÇiçek, Meltem
dc.language.isoenen_US
dc.publisherOJS/PKPen_US
dc.relation.ispartofInternational Journal of Human Sciencesen_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.snmzKY01647
dc.subjectDigital marketingen_US
dc.subjectSocial mediaen_US
dc.subjectCustomer relationship managementen_US
dc.subjectAirway sectoren_US
dc.subjectMobile applicationsen_US
dc.titleAn evaluation of digital marketing applications in airline sectoren_US
dc.typeArticle
dspace.entity.typePublication

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