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How often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping?
(Maltepe Üniversitesi, 2014) AlJarkas, Marwah Khost; Karakulakoğlu, Selva Ersöz; Scifo, Salvatore
The development of World Wide Web (www) results in the formation of e-commerce retailing or online shopping websites. Customers' involvement in online shopping experience has become a trend. Therefore, it is important to understand the key factors that motivate people into online purchase. This study aims to evaluate the impacts of prior purchase experience, convenience, product type and social media on online purchase intention among young adults in the United Arab Emirates. The social media factor was emphasized in the research since it is becoming a new trend and a major factor in people's daily life...