How often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping?
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
The development of World Wide Web (www) results in the formation of e-commerce retailing or online shopping websites. Customers' involvement in online shopping experience has become a trend. Therefore, it is important to understand the key factors that motivate people into online purchase. This study aims to evaluate the impacts of prior purchase experience, convenience, product type and social media on online purchase intention among young adults in the United Arab Emirates. The social media factor was emphasized in the research since it is becoming a new trend and a major factor in people's daily life...
Açıklama
Anahtar Kelimeler
Social media, Online shop, Online purchase
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
AlJarkas, M.K. (2014). How often young adults in the UAE are driven by prior purchase experience, convenience product type and social media in online shopping? Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (9-9 ss.). İstanbul: Maltepe Üniversitesi.
