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Psychological components of color, light and texture directing customer behavior in fast and slow food restaurants
(Maltepe Üniversitesi, 2014) Aloum, Maha; Bowman, Jack
Color is a juddering ot light. Colors seem different depending on the light intensity so the same color is seen dilferent|y in bright light and in dim light. Each one of us sees the colors differently and it differs from one observation to another, color is part of our lives and we used it every day in every aspecI oI it. Color comprise an essential part of our lives, which is why I chose to discuss it and elaborate on it and was interested to know more about its secrets. People should pay attention to color even if they are not that involved in aspects of design, because it can have the greatest impact on their lives. Good food is not the only factor that attracts people in restaurants. restaurants are places to meet people, chat with friends, and build memories and new relationships.