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    Communication campaigns of international compaies: struggle for markets on the example of oil and gas corporations
    (Maltepe Üniversitesi, 2017) Andreev, Andrei; Görkem, Şenay Yavuz; Kireçci, Ayşe Nil; Tosuner, Aslı
    Multinational energy companies are often mentioned in association with politics and corruption investigations in publications. ln this study, a content analysis of Russian media was conducted, by taking communication campaigns of Gazprom and Rosneft in the struggle for the export market for Russian gas as a starting material. The goal was to identity the Factors that increase the statistical probability of the media image of the fue| and energy companies as corrupt or affiliated with a political agenda. In Multinational energy companies are often mentioned in association with politics and corruption investigations in publications. ln this study, a content analysis of Russian media was conducted by taking communication campaigns of Gazprom and Rosneft in the struggle for the export market for Russian gas as a starting material. The goal was to identity the Factors that increase the statistical probability of the media image of the fue| and energy companies as corrupt or affiliated with a political agenda...
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    Intergenerational communications in the era of the pandemic: a new perspective on generations
    (Maltepe Üniversitesi, 2021) Andreev, Andrei
    Human societies do not only consist of different races, classes, castes or genders but also different generations coexisting with each other at the same time and place. Each generation has its own way of thinking. The intergenerational gap is the di erence of opinions between one generation and another regarding beliefs, policies, or values. Incredibly drastic changes, the need for constant coexistence in one place, the differentiation of communication platforms and the value differences have made intergenerational communications more and more relevant. We use Transactional Analysis (Eric Berne) to see how behavior and social relationships reflect an interchange between parental (critical and nurturing), adult (rational), and childlike (intuitive and dependent) aspects of personality established early in life...
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    Students as the University's brand ambassadors
    (Maltepe Üniversitesi, 2018) Andreev, Andrei; Öztopcu, Aslı; Bozok, Mehmet; Çetin, Şahin
    lncreasing competition between Universities show the need to understand and develop strong position in global world. ln this case higher education is extremely growing and high competition market. This research's aim is to identify tools to build advantages for attract students, academics and employers. ln our research we based on Aaker Model (David A. Aaker) which views brand equity as a combination of brand awareness, brand loyalty and brand associahons.