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    Proposed business strategy for new building product of XYZ company as the new alternative option in Indonesia's property market
    (Maltepe Üniversitesi, 2021) Dartaman, Azzahra
    Looking at Indonesia’s potentials with the thriving middle-class economic growth, prefabricated building systems aim to o er solutions in a standardized building quality, with time and cost e ciency compared to conventional building. XYZ Company is a sister company of XXX Architecture Firm targeting Indonesia's prefabricated building market, where the company had been in the bootstrapping stage since late 2018 as a prefabricated building start-up. The company had a struggle in the unmet situation between the company’s vision and the reality of prefabricated building business as a start-up...