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Yayın Innovations in corporate communication(Maltepe Üniversitesi, 2015) Chakib, Aris; Ismet, Boumechra; Karakulakoğlu, Selva Ersöz; Scifo, Salvatore21st century is mostly viewed as the era of expansion in technology, science and business. ln fact, this expansion has exposed different enterprises throughout the world to huge challenges where they have to keep up with the technological advancements and prepare themselves to meet new demands and future changes. The enterprise environment has become more competitive and severe.