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    The challenge of cultural differences in international marketing and brand communication
    (Maltepe Üniversitesi, 2013) Russo, Carmelo; Çiçek, Serkan; Çotuksöken, Betül
    In our connected and globalized world entrepreneurs face a lot of opportunities as well as big threats. Commercial agreements between nations, efficient logistics and of course the ınternet have made the world more of less one global market in which a simple access to the Web already enables companies and customers to sell or buy their products and services across borders...