The challenge of cultural differences in international marketing and brand communication
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
In our connected and globalized world entrepreneurs face a lot of opportunities as well as big threats. Commercial agreements between nations, efficient logistics and of course the ınternet have made the world more of less one global market in which a simple access to the Web already enables companies and customers to sell or buy their products and services across borders...
Açıklama
Anahtar Kelimeler
Cıltural differences, International marketing, Brand communication
Kaynak
International Student Congress of Young Entrepreneurs
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
Künye
Russo, C. (2013). The challenge of cultural differences in international marketing and brand communication. Çotuksöken, B. (ed.), International Student Congress of Young Entrepreneurs içinde (13-13 ss.). İstanbul: Maltepe Üniversitesi.
