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A survey on mathematics’ role on customer relationship management (CRM) to improve customer satisfaction and production increase
(Maltepe Üniversitesi, 2009) Noruzi, Mohammad Reza; Sariolghalam, Narges
Emergence of new products in chaotic markets and development of small and medium enterprises, (SME’s) in national and international era has caused companies, factories and in general whole enterprises in private and also governmental and non-governmental organizations by different challenges which all have gone to bring new customers and also to keep previous ones who are accounted for their revenue. For this a new aspect of management science and mathematics as a basic and mother science shines to keep enterprise’s efficiency in the current economical recession. The aim of this paper is analyzing the role of problem solving strategies in mathematics with Customer Relationship Management, CRM. This paper will be studying the logical relation between them.