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    Starts up in the context of modern marketing
    (Maltepe Üniversitesi, 2013) Theka, Edi; Çiçek, Serkan; Çotuksöken, Betül
    In order to evaluate the concept of marketing, we need to focus on the production, product, sellers, selling activities, clients, segmentation, targeting and positioning concepts. Phillip Kotler defines the actual marketing as ''marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit...