Starts up in the context of modern marketing
Küçük Resim Yok
Tarih
2013
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
In order to evaluate the concept of marketing, we need to focus on the production, product, sellers, selling activities, clients, segmentation, targeting and positioning concepts. Phillip Kotler defines the actual marketing as ''marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit...
Açıklama
Anahtar Kelimeler
Starts up, Context of modern marketing, Production, Sellers, Selling activities, Clients, Segmentation, Targeting
Kaynak
International Student Congress of Young Entrepreneurs
WoS Q Değeri
Scopus Q Değeri
Cilt
4
Sayı
Künye
Theka, E. (2013). Starts up in the context of modern marketing. Çotuksöken, B. (ed.), International Student Congress of Young Entrepreneurs içinde (17-17 ss.). İstanbul: Maltepe Üniversitesi.
