Leather and leather products industry in Turkey: Marketing developments

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dc.authorid0000-0002-8238-3185en_US
dc.contributor.authorYamamoto Telli, Gonca
dc.contributor.authorŞekeroğlu, Özgür
dc.contributor.authorBayramoğlu, Eser Eke
dc.date.accessioned2024-07-12T20:52:22Z
dc.date.available2024-07-12T20:52:22Z
dc.date.issued2012en_US
dc.departmentFakülteler,İnsan ve Toplum Bilimleri Fakültesi, İşletme Bölümüen_US
dc.description.abstractLeather industry covers many disciplines as sub-industries and it has played a driving role for the exports of Turkey for many years with the internal harmony of those sub-industries. However, the leather industry’s production orientedness seriously impacts sectoral development especially during the outbreaks of global crises. The augmentation of competition in the leather industry after 1995, rising barriers in penetration to global markets and the occurrence of international crises denote marketing as the leading problem in the world trade. Marketing has strayed from the conventional function and transformed into a structure used highly in various scales and in different environments. In this context, the identification of the situation in Turkey is important and necessary for the sectoral continuity in the milieu of global competition. This study identifies the marketing approaches in the leather industry through a face to face survey with the member companies of the association of leather industrialists.en_US
dc.identifier.citationTelli Yamamoto, G., Şekeroğlu, Ö. ve Bayramoğlu, E. E. (2012). Leather and leather products industry in Turkey: Marketing developments. African Journal of Business Management, Academic Journals. 6(3), s. 986-994.en_US
dc.identifier.endpage994en_US
dc.identifier.issn1993-8233
dc.identifier.issue3en_US
dc.identifier.startpage986en_US
dc.identifier.urihttps://academicjournals.org/journal/AJBM/article-abstract/CA32E3520982
dc.identifier.urihttps://hdl.handle.net/20.500.12415/2560
dc.identifier.volume6en_US
dc.language.isoenen_US
dc.publisherAcademic Journalsen_US
dc.relation.ispartofAfrican Journal of Business Managementen_US
dc.relation.isversionof10.5897/AJBM11.1564en_US
dc.relation.publicationcategoryUluslararası Hakemli Dergide Makale - Kurum Öğretim Elemanıen_US
dc.rightsCC0 1.0 Universal*
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.rights.urihttp://creativecommons.org/publicdomain/zero/1.0/*
dc.snmzKY00123
dc.subjectTurkeyen_US
dc.subjectleather industryen_US
dc.subjectmarketingen_US
dc.subjectpromotionen_US
dc.subjectresearchen_US
dc.titleLeather and leather products industry in Turkey: Marketing developmentsen_US
dc.typeArticle
dspace.entity.typePublication

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