Creative Cities Network for Marketing Touristic Products: an Analysis on Literary Cities

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dc.contributor.authorYalcin, B.
dc.contributor.authorTuran, C.
dc.date.accessioned2024-07-12T21:44:32Z
dc.date.available2024-07-12T21:44:32Z
dc.date.issued2018en_US
dc.departmentMaltepe Üniversitesien_US
dc.description.abstractIn recent years, countries have started to focus on alternative tourism types other than sea-sun-sand triple in order to increase their share in tourism due to increasing tourism competition. They have started to attach high importance to region-specific promotions instead of country-specific ones for the marketing of touristic products. Given that international labels and tags attached to cities or regions increase their brand value and the number of visitors. The Creative Cities Network, created by UNESCO, provides a competitive advantage for the marketing of tourist destinations. The title of Literature City is one of seven different themes that formulate the Creative City concept and has been given to twenty cities between 2004-2015. What features of these cities stand out most and the selection parameters are the main concern of this study. Content analysis is made on the interviews conducted with the authorities executing the application process. As a result, prestige, recognition and efficiency stand out as the most significant variables for creative cities network.en_US
dc.identifier.doi10.6092/issn.2036-5195/8908
dc.identifier.endpage149en_US
dc.identifier.issn2036-5195
dc.identifier.issue18en_US
dc.identifier.startpage135en_US
dc.identifier.urihttps://dx.doi.org/10.6092/issn.2036-5195/8908
dc.identifier.urihttps://hdl.handle.net/20.500.12415/7734
dc.identifier.volume9en_US
dc.identifier.wosWOS:000464648100008en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Science
dc.language.isoenen_US
dc.publisherUNIV STUDI BOLOGNA POLO SCIENTIFICO-DIDATTICO RIMINIen_US
dc.relation.ispartofALMATOURISM-JOURNAL OF TOURISM CULTURE AND TERRITORIAL DEVELOPMENTen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKY00160
dc.subjectLiterature cityen_US
dc.subjectUNESCOen_US
dc.subjectDestination marketingen_US
dc.subjectLocal developmenten_US
dc.titleCreative Cities Network for Marketing Touristic Products: an Analysis on Literary Citiesen_US
dc.typeArticle
dspace.entity.typePublication

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