Patient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Media

dc.contributor.authorTosyalı, Hikmet
dc.contributor.authorTosyalı, Furkan
dc.contributor.authorSütçü, Cem Sefa
dc.date.accessioned2024-07-12T22:04:07Z
dc.date.available2024-07-12T22:04:07Z
dc.date.issued2019en_US
dc.description.abstractThis study aimed to investigate role of social media on patient loyalty. Based onrelated literature review, for assessing patient loyalty, a measurement scale, testingsatisfaction shared by patient through social media, patient trust, strength ofhospital-patient communication on social media, and perceived image of hospitalon social media was developed. The data was collected from 625 patients by selfadministered online questionnaires. Hypotheses about the role of social mediawere suggested based on existing body of knowledge so that we aimed to examineunderlying mechanism between the predictors and patient loyalty by means ofStructural Equation Modelling (SEM) framework. Findings demonstrated thatsatisfaction, shared by patients through social media, mediated the associationbetween patient trust, strength of hospital-patient communication on social media,perceived image of hospital on social media, and patient loyalty. The findingsprovide an original empirical model with respect to gaining loyal patients whomare customers of hospitals and highlight the important role of social media in healthcommunication.en_US
dc.identifier.endpage804en_US
dc.identifier.issn1308-3198
dc.identifier.issn2667-5811
dc.identifier.issue1en_US
dc.identifier.startpage783en_US
dc.identifier.trdizinid386118en_US
dc.identifier.urihttps://search.trdizin.gov.tr/yayin/detay/386118
dc.identifier.urihttps://hdl.handle.net/20.500.12415/9546
dc.identifier.volume6en_US
dc.indekslendigikaynakTR-Dizin
dc.language.isoenen_US
dc.relation.ispartofErciyes İletişim Dergisien_US
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKY04828
dc.titlePatient Loyalty in the HospitalPatient Relationship: The Mediating Role of Social Mediaen_US
dc.typeArticle
dspace.entity.typePublication

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