Social media strategies
Küçük Resim Yok
Tarih
2014
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Maltepe Üniversitesi
Erişim Hakkı
Attribution-NonCommercial-NoDerivs 3.0 United States
info:eu-repo/semantics/openAccess
info:eu-repo/semantics/openAccess
Özet
The aim of this study will be to explore and identify the strategies of Social Media (SM) regarding the bound between normal persons which became modeIs ("YouTube gurus") for the large audience by sharing their life experiences and their advice. According to the literature based on the tactics used in election campaigns. there were hypothesis launched concerning the strategies of Social Media: intormativity strategy, connectivity strategy, participatory sIrategy, mobilization strategy and the interactivity strategy. ln order to achieve the purpose of this memoir, l will be observing on a pre-set period of time the manner in which the two sides communicate with the use of Social Media...
Açıklama
Anahtar Kelimeler
Social media, Social media strategies, Intormativity strategy, Connectivity strategy
Kaynak
2014 Istanbul International Communication Student Congress
WoS Q Değeri
Scopus Q Değeri
Cilt
Sayı
Künye
Simion, L.C. (2014). Social media strategies. Karakulakoğlu, S.E. ve Scifo, S. (ed.). 2014 Istanbul International Communication Student Congress içinde (49-49 ss.). İstanbul: Maltepe Üniversitesi.
