Organization And Management Of Public Relations In local Government
Küçük Resim Yok
Tarih
2005
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Istanbul Univ
Erişim Hakkı
info:eu-repo/semantics/closedAccess
Özet
This study includes management and organization of public relations function in Local;out Government by analyzing air example of a borough tat Istanbul, A qualitative, monografic survey vas conducted for fourteen months and the data was collected via open and participative observations. Aim of the study was to understand the meaning an public relations among management Iamb to describe the onganizational churl whithin this function and whithin the organization as as whale and to see the Management process of public relations activities but not to point out an ideal or example in Local Government. The results were generated by the outputs of the public relations function and the process of the public relations management. Some general findings include that the borough coucil conducts the public relations function with three different managerial units, that the public relations function was placed close to the top manager, that each of three managerial units had different jobs and activities, that the council applied a variety of public relations tools and that the public relations activities were not planned and expensive.
Açıklama
Anahtar Kelimeler
Local Government, Orgardaltion Of Public Relations, Public Relations Management, Monographic Survey, Public Relations Tools
Kaynak
Istanbul Universitesi Iletisim Fakultesi Dergisi
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
Sayı
23
