Effective website marketing strategies

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dc.contributor.authorNevdah, Anastasiya
dc.contributor.editorAltınoklu, Müge Neda
dc.contributor.editorLevent, Oğulcan
dc.date.accessioned2024-07-12T21:58:42Z
dc.date.available2024-07-12T21:58:42Z
dc.date.issued2022en_US
dc.departmentMaltepe Üniversitesi, Rektörlüken_US
dc.description.abstractIn 2022, many companies went out from traditional conduct of business to online due to the consequences of the pandemic of COVID-19. However, not every company or organization can succeed in building a dotcom business. To do that, each company needs to find out how to create a website and how to promote it effectively. As a result, companies have to know as well as use various website marketing strategies. The author of the article explains how to start working on the creation of a website with a proper strategy. For the initial part, you need to know the basics of how web marketing works, and to do that, you should read special manuals. After understanding the theoretical aspects of website marketing strategies, you can implement them in action so that you will find out which strategy suits your business the most. The article includes the analysis of the experience of three professionals in web marketing as well as the experience of some giant IT companies. Moreover, the author shows her personal experience received while participating in a website-creating project for students. In addition, in the article, there is a description of strategies for promoting public administration or governmental sites. The research findings have revealed a variety of existing website marketing strategies, the limitations of their usage, and the reasons why every business needs to employ them.en_US
dc.identifier.citationNevdah, A. (2022). Effective website marketing strategies. Altınoklu, M.N. ve Levent, O. (Ed.). Maltepe Üniversitesi İnsan ve Toplum Bilimleri Uluslararası Öğrenci Kongresi içinde (ss. 27). İstanbul: T.C. Maltepe Üniversitesi.en_US
dc.identifier.endpage27en_US
dc.identifier.isbn978-605-2124-61-1
dc.identifier.startpage27en_US
dc.identifier.urihttps://www.maltepe.edu.tr/muisc2022/
dc.identifier.urihttps://hdl.handle.net/20.500.12415/8842
dc.language.isoenen_US
dc.publisherT.C. Maltepe Üniversitesien_US
dc.relation.ispartofMaltepe Üniversitesi İnsan ve Toplum Bilimleri Uluslararası Öğrenci Kongresien_US
dc.relation.publicationcategoryUluslararası Konferans Öğesi - Başka Kurum Yazarıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.snmzKY08294
dc.subjectBusinessen_US
dc.subjectWebsite creationen_US
dc.subjectWebsite marketingen_US
dc.subjectMarketing strategiesen_US
dc.titleEffective website marketing strategiesen_US
dc.typeConference Object
dspace.entity.typePublication

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